Color Psychology 101

Color Psychology 101

While a good deal of design has to do with layouts and lines, a major part of what makes a design good is expert use of color. We see reds, oranges, pinks, blues, and purples every day of our lives – perhaps not thinking how these shades affect us.

However, there is a definite psychology to color – one used in every realm of design from film to fashion to graphics. While you could dive deep into color psychology, here’s a little crash course on how certain colors can make you feel.

Red-PaletteReds are bold and can incite a variety of strong emotions: love, passion, danger, strength, and drama. Reds are also used in plenty of restaurant logos and designs (think of those shiny red diner booths) because it’s one of the colors that can make you feel hungry!


Orange-PaletteOrange – like the other warmer colors – can make you feel a deep sort of warmth. It can also stir feelings of childlike fun and sociability. If you want your design to feel full of positivity and energy, orange may be the color for you.


Yellow-PaletteWhat do you think of when you see the color yellow? These are all of the things viewers will think when they see your design: brightness, positivity, happiness, joy, and the energy of the sun. For a bright, cheery look, go for yellow.


Green-PaletteYes, of course the color green can make you think of freshness, nature, and things that are environmentally friendly. But, it can also stir up an essence of wealth and growth (think money). Green is one of those great colors that can give off a lot of feelings, so it’s a great option when building a design.

Blue-PaletteBlue is another color with several options depending on the different feelings they incite. Do you want your design to feel calm, tranquil, or peaceful? Use blue. How about a design that gives off the feelings of loyalty, dependability, and order? Blue is perfect for that too!


Purple-PalettePurple is the color of royalty, wealth, and luxury – but it’s so much more than that. The color purple can also be associated with things that are artsy; so, if you want to show off your uniquely creative side – pick a little purple. Also, if you want something feminine, but don’t want to go for pink, try a lighter shade of lavender to pull it off.

Pink-PaletteMost often known as the girly color, pink is perfect for themes that are soft, sweet and beautiful. But more than feminine themes, pink can also give off a feeling of health and wellness.


Gray-PaletteYou may think gray is a little too boring, but this neutral shade also has a lot of cooler uses. Gray is a great color for technology or to convey modernity and futuristic feelings. Similar to blue, it can also be a very calming hue.


Black-PaletteThink Batman: bold, powerful and dramatic. But then, there’s also the Bruce Wayne side to black. This side brings an edge of formality, class, and elegance. If you’re looking for the perfect balance between power and sophistication, consider using black.

The color psychology goes much deeper: bright green evokes different feelings than dark green and pink, fuschia, and magenta can all evoke different feelings. Hopefully, this little crash course gives you a better idea of how to use colors when it comes to design.

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